Photo Credits
Derek Webb’s Photo - Emily Tingley
Mary Gauthier’s Photo - Barbra Fg
Ruthie Collins’ Photo - Alexa King
Alex Blue’s Photo - Destiny Keller
Our Very Own Erin Anderson Selected as a GrammyU Mentor
by Faith Harting
Erin O. Anderson is the Founder, CEO, and Artist Manager here at Olivia Management and we are beyond proud to share that she has been chosen as a 2024-2025 GrammyU Mentor!
“I am a Grammy member that has been selected to mentor a college student interested in the music business. The Grammy's pair us together and this is the second time I've done it and I love it” - Erin O. Anderson
GrammyU provides aspiring professionals with the tools and opportunities needed to launch their careers in music. “As a vital part of the Recording Academy’s mission, GRAMMY U is dedicated to fostering the next generation of music talent and ensuring a thriving cultural heritage for the recorded arts. GRAMMY U is the future of music! GRAMMY U has been a leading gateway to the music industry for college students entering the music industry.” The Grammy U mentorship program pairs up Music Industry Professionals with emerging creative professionals/students wanting to pursue a career in music for 1-on-1 sessions. "This is a first step to expanding their professional network and learning tips & tricks of the trade from the pros working on their craft 24/7.”
Erin has such a wealth of knowledge and is an honor to learn from as an intern. Her achievements continue to elevate those around her, and we can't wait to watch her continue to make a lasting mark on the future of music!
Musicians right here on the OM team!
By Lexi Ann Staebler
In our lovely Olivia Management Office, we not only manage talented artists, but we are proudly home to several musical artists on our very own team! Six of our devoted team members are also musicians— spanning from songwriters, to artists and multi-instrumentalists!
Two new singles by our team members were released this past week… go check em out on your favorite platforms to stream music!
Grace Carey-Hill
“Low” on all streaming platforms out now by Grace Carey-Hill
Grace Carey-Hill’s “Low” takes a spin on the struggle of mental health, pairing it with an eerie and catchy pop beat. Carey-Hill’s angelic voice is both beautiful and haunting, with an ear candy sing-a-long chorus.
Maddy Hicks
“Hall of Shame” on all streaming platforms by Maddy Hicks
Maddy Hick’s “Hall of Shame” is going to be your next favorite classic scream to pop song. If you like Olivia Rodrigo or Sabrina Carpenter, you’ll love this one! Get in your car, turn the windows down and the volume up on this banger.
Make sure to be on the look out for our team’s future releases as we wish them much success on their musical journeys!
Ruthie Collins + Alex Blue Vinyl Sales - Don't Miss Out!
By Alexa Sangalis
If you love vinyl and incredible songwriting, we have BIG NEWS for you! This week, two of our wonderful management clients have an exclusive sale on their respective vinyl: 20% off!! Let’s dive into each album and why you should buy yourself a vinyl before this sale is over Friday November 1st!
RUTHIE COLLINS - COLD COMFORT - 20% OFF!
CLICK HERE TO BUY
On Ruthie’s second studio album, she sings introspective lyrics through thoughtful melodies. This is a true folk and country album. It’s hard not to feel something while listening to this masterpiece; we dare you to try. This is a must purchase for any vinyl lover to add to their collection. If you don’t believe us, here’s the wonderful music video for one of the most popular tracks off of the album, Joshua Tree.
ALEX BLUE - KIN - 20% OFF!
CLICK HERE TO BUY
A very recent release from Alex Blue, Kin, is a beautifully written album about family, belonging, and home. If you love folk and feeling things, you will LOVE this album. It’s guaranteed to bring a tear or two to your eyes - and if not, we’ll give you your money back! (just kidding, we definitely won’t, but we will be extremely shocked.) Watch the music video below for one of the many beautiful songs on the album, Never Been High.
Mary Gauthier plays the Ryman, opening for Jason Isbell
By Charlotte Ulman
On October 12th our very own Mary Gauthier opened for Jason Isbell at the Ryman! The Ryman holds a special place in Nashville’s music history, and for Mary to perform on that stage, especially alongside an artist like Jason Isbell, was a significant milestone. This was Mary’s first full set at the Ryman!
The Ryman's atmosphere and acoustics were a perfect match for Mary’s music, allowing her voice and lyrics to fill the room with an intimate, haunting beauty. Songs like “Mercy Now” resonate with themes of resilience, empathy, and redemption. We could see her stories striking a chord with the audience. She ended her set to a complete standing ovation from the crowd! It’s always rewarding to witness Mary’s work touch people in such a powerful way, especially in a venue that has hosted so many of the greats. The audience was drawn into her every word, and the energy in the room was palpable. Check out the videos and pictures below of that night!
Photo Credit: Madison Thorn
Video Credit: Erin Anderson
Big Release Weekend for OM
by Faith Harting
Here at Olivia Management, we have had a big week with two releases! We couldn't be more thrilled to share the incredible music from our talented artists Alex Blue and Josh Radnor.
Alex Blue release her EP “Day Job: Pretty in Pop” on October 11th! It is such a fun and honest EP. Click to image below to give it a listen!
Josh Radnor released his new single “Don’t Get Sick This is America” on October 11th. Josh writes “Topics Covered: Health care, poverty, racism, sexism (get psyched!) Oh, and because this is the internet and tone tends to get misread or lost entirely, I mean the opposite of everything I say in the song.” Go give it a listen!
We are so proud of these artists and hope you love their new music as much as we do!
Our favorite live performances from Mary Gauthier
By: Lexi Staebler
We’re very excited to get to see our very own Mary Gauthier perform at the legendary Ryman Auditorium in Nashville, TN this coming weekend with Jason Isbell! As we look forward to watching another fantastic performance by Mary, we wanted to share three of our favorite live performances of Mary over the years.
Mary Gauthier
Mary Gauthier “Mercy Now” Live at the Ryman Auditorium - Revolutionary Love: Thistle Farms Benefit
Mary Gauthier “Invisible” Live at World Cafe in Philadelphia
Mary Gauthier “I Drink” Live at Music Fog
Be sure to get your tickets HERE to come see Mary play at 8:00 PM this Saturday, October 12 2024 at the Ryman Auditorium with Jason Isbell.
Patreon - a fantastic platform for Artists and Fans!!
By Lexi Staebler
Have you ever wondered how to build a bigger community with your fans? Well, artists (and fans!) this one platform is perfect for you! “Patreon” is a platform where artists have the opportunity to connect closer with their biggest fans and have complete creative control of their space. The platform acts as a direct line for artists to communicate with their fans in an intimate space, through options such as group chats, comments, DMs, or email to make the experience special and individual. Artist's platforms also have several membership options you can select to be a part of as a fan, spanning different monthly fees.
Each artists’ space is uniquely designed to fit them—their music, personality and passions! Things such as videos, podcasts, writing, art, music, recipes, passions, and hobbies are commonly shared on artists' patreon platforms for fans to access and enjoy. These exclusive works shared to the platform are a great way for artists to grow and turn something they enjoy, a talent, or a passion into a creative business to further connect with their fans. These communities act like a “VIP experience” for fans from their favorite artist to get a sneak peak into their artistry and/or personal life more than the average listener.
Independent Artists We Love With Awesome Patreons:
Marr Bue patreon homepage
Mary Bue
Mary loves to share her thoughts about her passion, yoga, on her Patreon. She also enjoys sharing postcards, handwritten notes and artworks with her fans. You can also download a song a week with its stories and get to hear Mary’s spiritual, emotional and mental thoughts.
Jaimee Harris
Jamiee shares a behind the scenes sneak peak with her fans, showing them what day-to-day artist life can look like. She also posts cover songs, first clips of new music, and cover art for her superfans to see before the general public. Jamiee also does Q and A’s, private live streams, polls, and shout-outs to specific fans!
Jamiee Harris patreon homepage
Ordinary Elephant patreon homepage
Ordinary Elephant
This duo utilizes their Patreon as a safe space to connect with their listeners. The duo expresses themselves as one voice made of poetry and music, and on their Patreon, you can hear lovely poetry read by Crystal in her calming and soothing voice. They also share new songs they’re working on, or their version of someone else’s song to the platform as well.
Sara Milonovich
Sara gives her Patreon fans a fiddle tune a week and loves to sprinkle in chicken puns as well! Additionally, once a month she hosts a booze-themed livestream where a featured drink is picked and she dives into the history, chemistry, and other fun facts. Sara then sings performs a song or two on the livestream highlighting the chosen drink!
Sara Milonovich patreon homepage
Olivia Management artists, Alex Blue, Derek Webb and Ruthie Collins all have Patreon platforms which you can join to become a part of their personalized community space! Be sure to check them out for an inside look and closer artist/fan relationship!
*disclaimer: we do not full-time manage any of the artists listed above.
AMERICANAFEST Wrap Up - From An Intern!
By Alexa Sangalis
Now that all AMERICANAFEST events are completed and everyone’s life is back to normal, it’s time to reminisce on what a fabulous week that was! We had the pleasure of being a part of so many events at AMERICANAFEST this year, and so did I (Olivia Management’s 19-year-old intern, Alexa!). I felt so lucky and awe-struck by each of the events I attended, especially the ones OM produced. Call me biased. I went to two of our events this year: A Tribute to Mary Gauthier and In The Round. If you didn’t get the chance to catch the events in person, don’t worry, click here to see our Olivia Management highlight of the week on Instagram.
Mary Gauthier and friends backstage at City Winery
Photo Credits: Lindsey Torres
Last Tuesday, we kicked off the week with the Tribute to Mary Gauthier at City Winery. The lineup of this show was truly one of a kind. Mary is such a beautiful songwriter who has influenced so many musicians and touched the hearts of Americana music lovers everywhere. Mary’s songs were covered all through the night by many of her close friends, including EmmyLou Harris, Gretchen Peters, Lori McKenna, Jamiee Harris, and so many more. I had a unique perspective of the event because I had the job of working the merch table with some fellow friends from Olivia Management. Almost everybody who came up to purchase something (speaking of which, you can also buy Mary’s amazing merch here) shared a bit of their love for Mary with us. We met a woman who flew from Australia to celebrate her love of folk music, many, many people who praised Mary’s book, “Saved by a Song,” a man who got his book signed by Mary herself, and even a City Winery employee who asked who was performing because she loved the music so much. I knew that Mary Gauthier is critically acclaimed and appreciated by many, but I only knew this after experiencing the tribute and meeting all of those lovely Americana lovers. Click HERE to see some performance highlights!
Evan Boyer performing at In The Round Presented by Olivia Management
Then, on Saturday, it was a showcase of Olivia Management clients at Jackalope Brewing Company. In case you didn’t know, not only are we a Nashville-based folk and Americana artist management company, but we also consult for emerging artists. Our lovely CEO and Founder, Erin Anderson, advises artists in career decisions and helps them organize their lives as an artist. So Saturday was 7 amazing hours of showcasing our consulting and management clients alike. Click HERE to view the full lineup, and HERE to watch some highlights of the day! Once again, I had the pleasure of working the merch table for most of the morning. This time, I got to talk with emerging artists, make the merch table all pretty as each artist rotated, and meet audience members who were actively discovering the new music they would be streaming in the future. This showcase was really special for me. Seeing so many people who have a dream and a love of music is inspiring to anybody, and especially to a 19-year-old intern.
Mary Gauthier and Jamiee Harris Performing at City Winery
Here’s a recap: our management clients are awesome, our consulting clients are awesome, and Olivia Management is awesome. From my perspective, AMERICANAFEST is a celebration of good music (of course), good songwriting, and good times. Even as an intern, I was able to experience all of these celebrations firsthand. If you didn’t go to any Olivia Management events, you may have missed out, but now you know to join us in the future. Until then, check out our artists on tour and stay tuned for Olivia Management updates on Instagram, Facebook, Twitter, and our website.
We’ll see you next year, AMERICANAFEST!
Olivia Management Presents: In the Round at Jackalope @ Jackalope Brewery
By Charlotte Ulman
With AMERICANAFEST kicking off this week, we've been buzzing with excitement about the events all across Nashville! We’re thrilled to be part of the festivities and are gearing up for a fantastic weekend. This Saturday, Olivia Management is proud to present our very own writers' round, showcasing an incredible lineup of talent. From Ruthie Collins and Alex Blue to some of our amazing consulting clients, the day is packed with outstanding performances from start to finish. Whether you're a longtime fan or discovering new favorites, this is the place to be for incredible live music and a true celebration of artistry.
The music starts at noon and will carry on throughout the day. Best of all, this event is completely free and open to the public—no pass or ticket required! Just show up, soak in the atmosphere, and enjoy some of the best music Nashville has to offer. We can’t wait to see you there!
OM at AMERICANAFEST - A Preview
By Faith Harting
AMERICANAFEST is coming up, we couldn't be more thrilled for the incredible week ahead! Join us as we kick off this amazing celebration of Americana and folk music, featuring unforgettable performances from our talented artists and more. It’s going to be a week to remember, and we hope to see you there! For more details and ticket information, head on over to the AMERICANAFEST website!
Tuesday, September 17th
A Tribute to Mary Gauthier @ City Winery
7:00 PM - 8:00 PM
Her story, compassion, work ethic and artistic integrity have inspired so many artists, peers and fans. This all-star event features performances from Emmylou Harris, Rodney Crowell, Lori McKenna and many more.
Mary Gauthier & Jaimee Harris Present 25 Years of 'Drag Queens in Limousines @ City Winery
8:15 PM - 9:15 PM
Mary Gauthier will perform her 1999 album, 'Drag Queens In Limousines,' in full with special guest Jaimee Harris. A special limited-edition pressing of 'Drag Queens in Limousines' on ruby red vinyl will be available at the celebratory AMERICANAFEST events while supplies last.
Wednesday, September 18th
Tour Marketing for Independent Artists: How to Market Your Shows Like a Pro (Even with a Small Team and Budget) @ Embassy Suites - Riverbed A&B
11:30 AM - 12:30 PM
Discover effective strategies for marketing your shows without needing a big team or hefty budget. This panel will cover collaboration techniques with venues to maximize their marketing efforts, insights into how a tour press publicist pitches for coverage, and DIY tips for pitching your own shows. Learn about essential tools and best practices for engaging your fans through social media and email marketing. Join us to enhance your promotional skills and ensure your shows reach the right audience.
Songs of Yellowstone: Presented by Fort Worth Film Commission @ City Winery
2:00 PM - 4:00 PM
Yellowstone Music Supervisor, Andrea von Foerster, will lead a discussion with various artists about the role and visibility of Americana music in shows like Yellowstone and feature live performances of songs heard in the show.
Ruthie Collins @ Analog at Hutton Hotel
7:00 PM - 8:30 PM
Join Ruthie Collins at Analog at Hutton Hotel this Americanafest. Ruthie is one of our signed artists here at Olivia Management and is a beautiful songwriter and singer within the country, americana space. She’s an amazing performer and we’re so excited to see her live again soon!
Thursday, September 19th
Drag Queens in Limousines Forever: The Importance and Influence of Mary Gauthier's Songs@ Embassy Suites - Meadow D
3:00 PM - 4:00 PM
It was a quarter-century ago that Mary Gauthier shared her collection of penetratingly powerful, committedly crafted songs, Drag Queens in Limousines. This combination panel and performance will explore the world that one of Americana's definitive songwriting voices, and queer elders, brought into being. Gauthier will offer her reflections in conversation with artists who see themselves as working in the musical lineage that she mapped out.
Friday, September 20th
Sirius XM with Mary Gauthier @ The Outlaw Country Guitar Pall
12:00 PM
Saturday, September 21st
Olivia Management Presents: In the Round at Jackalope @ Jackalope Brewery
12:00 PM - 7:00 PM
Join Olivia Management for a music-filled day at the beautiful Jackalope taproom. Each hour all day we'll feature a different group of incredible songwriters in the round, all artists we love and have worked with. Join us to discover your new favorite artist (and possibly your new favorite beer!).
We can’t wait to see you there!
Welcoming our Fall 2024 Interns!
Here at Olivia Management, we thrive off of teamwork, which is why it’s so exciting every season when we get to welcome our new interns! This fall, we have four lovely student interns from Belmont University joining our team to help us serve our artists!
Alexa Sangalis
Alexa Sangalis
Alexa is a senior songwriting major and music business minor at Belmont University. She’s been obsessed with the songs “Second Nature” by Clairo and “360” by Charli XCX. Though it can’t be pinpointed to this exact moment, Alexa shares that she remembers begging her mom for a guitar when she was 7 and her love for music has only grown since then. Her favorite places in Nashville are (not biased at all) Belmont and the music venues in town!
Charlotte Ulman
Charlotte Ulman
Charlotte is a senior music business major with an emphasis in tour operations at Belmont University. As of recent, Twenty One Pilots and Jeremy Zucker have been frequent artists she’s been listening to. Her interest for the music industry and desire to be a part of the live show process sparked from playing guitar in School of Rock growing up and going to concerts! Her favorite places in Nashville are music venues, specifically Brooklyn Bowl and The Basement East.
Faith Harting
Faith Harting
Faith is a senior Media and Entertainment major with a minor of Studio Art at Belmont University. Two songs she’s been enjoying listening to are “Love You Tonight” by Ella Langley and “Roulette on the Heart” by Conner Smith & Hailey Whitters. Growing up, she remembers music always playing around her house, which has brought joy to her life and long-term inspired her to enter into the music business! Her favorite places in Nashville are 21st Ave and 12th South because she loves the cute coffee shops and shopping— more specifically, the sweet little farm stand during the Fall on 12th.
Lexi Staebler
Lexi Staebler
Lexi is majoring in songwriting with a minor in music business at Belmont University. Her favorite song right now is “Die with a Smile” by Bruno Mars and Lady Gaga. Her love for music came from her love for entertaining/being a performer, which has developed into writing her own original music which she plays with her band. Her favorite place in Nashville is the late “WildHorse Saloon,” a classic line-dancing establishment located off of the main Broadway strip.
We’re looking forward to another great season, developing and working side by side with our artists!
Summer 2024 Intern Wrap Up!
At Olivia Management, we value all our members, and our interns are no exception! With the summer semester approaching, we have asked them to depict their time here with us, including the important lessons they have learned and what they will take with them on their next adventures! Though we are sad to see them go, we know they have big opportunities waiting for them!
Michael Downing
Being able to intern at Olivia Management this summer has taught me more about business than I ever thought a summer internship could. Based on previous work experiences, I thought that I would have another summer of surface-level tasks, but that was far from the case. The team at Olivia Management made sure to give me tasks in every area so that I could truly experience the full spectrum of the artist management business! Something else I really enjoyed about this experience was the ability to work in such a tight-knit office where there are no separate offices — open concept! While that was slightly overwhelming in the beginning, it allowed me to hear conversations that I do not think I would have otherwise heard. Additionally, having the freedom to ask questions regarding the conversations gave me so much real-world application. Erin, Grace, and the whole team’s willingness to share knowledge at any point of the semester was incredibly refreshing. Working in an environment where your superiors truly want you to learn and understand the material is a motivating feeling.
This internship is something that I will remember for the rest of my life, and there are many takeaways that I will be applying to future experiences. If you are looking for an internship where you want to do real work, be challenged, have the freedom to implement your creativity, and be supported to learn, then there is no better place to intern than Olivia Management.
Chloe Griffor
Being my first internship experience, I was very nervous on my first day, but when I arrived, I was welcomed with such warmth and encouragement that I wondered why I ever doubted myself in the first place. Olivia Management is not only a space filled with inspiring leadership and patient guidance, but also of rich, realistic information that is highly useful for a career in artist management and other related industries. This can all be credited to our outspoken, fierce leader, Erin Anderson. She is an endless well of valuable knowledge and is a consistent example of what it means to be a bold female pioneer. She utilizes emotional intelligence in her teaching, compassionate candor in her communication, and is progressive in her growth mindset, constantly open to anything that can move her business forward.
My experience here has been nothing short of life-changing. I have learned concepts here that I will carry for the rest of my career, and that are irreplaceable. I leave Olivia Management with the confidence to dive into my senior year at Belmont, and a new set of skills and tools to utilize in my Creative and Entertainment major. I am so thankful for the team here, for all of the instruction they have given me, and I am ecstatic to see where it takes me. You won’t find anyone like them!
Charlotte Ulman
Interning at Olivia Management this summer has been an incredibly informative and enriching real-world experience. As a rising senior at Belmont, majoring in the Music Business program, my primary goal has always been to gain as much practical experience as possible before graduating. Throughout my time here, I have had the privilege of working alongside a team of dedicated professionals who are deeply passionate about their work. I am so grateful that they have given me the opportunity to return for another semester! The summer has been nothing short of amazing, so I am excited to see where the fall semester will take me!
We are always looking for interns for the upcoming semesters! If you are interested, learn all about HERE on our website and apply! We would love to have you!
Our Artists In Film
By: Chloe Griffor
Our artists here at Olivia Management have pushed the bounds of the musical industry, and their genres, while also managing to capture thousands of hearts in the process (some for more than thirty years!). But amidst the many successes they have accumulated over this time, their talents reach outside of this industry, and right into the film and television business! A handful of our artists’ music has been represented in different TV shows and movies, transcending them into a new realm of recognizability and popularity. Stay tuned to find out who these artists are, and a few notable examples of their lyrics that have gained traction in the cinematic realm of entertainment.
Derek Webb
While Derek has had a few of his lyrics mentioned in the film industry, his most memorable was on the hit show, Grey’s Anatomy. In the opening of episode 7, season 4, Derek’s song, “Name” is featured from his album The Ringing Bell. Amidst a few passionate scenes from some of the show’s favorite and most followed characters, the song highlights the essence of their journeys while also hinting at the tension that begins to rise as they question these paths. The track’s gritty, introductory chords bring any audience member right back into the richness of the early 2000s, with lyrics such as “blindfold your heart / and feel for a clue / baby don’t let ‘em / don’t let ‘em put a name on you” foreshadowing some of the season’s most crucial themes.
Derek and Meredith, the show’s prominent characters, are caught in the whirlwind of their relationship, as they discuss the possibility of giving a “name” to their intimate circumstances. Izzy and George, equally loved by the audience, attempt to rekindle the spark they once had, pondering the stability of their romantic connection. Callie, a popular member of the cast and an important surgeon in the series jeopardizes her role as chief resident when she is unable to handle the workload. Evidence of these circumstances lies within this track, as it explores themes of identity, personal reflection, and the significance of labels. Offering introspection into how titles can define our perception of ourselves and others, the song further showcases how these perceptions can shape and alter our relationships and experiences. And though the opening scenes are displayed as lighthearted and undaunting, when paired with Derek’s words, they reveal much more and beg the audience to question whether this is truly the case.
Ruthie Collins
Ruthie Collins makes her cinematic debut through Netflix’s original series, The Ranch, a sitcom about a rancher’s son returning to run the family business after a semi-pro football career. In season 7, episode 4, Ruthie’s track “Dang, Dallas” is played after a moment of confrontation, as antagonist, Mary discovers that protagonist, Colt poorly invested in a pipeline deal and hid the fact that he had lost all of the money that was supposed to aid her and her families financial crisis.
Ruthie’s lyrics, in this instance, underscore the emotional weight of the moment, as unspoken complexities preside amidst their relationship. Representing the psychological turmoil that comes from lost love, and ultimately the courage it takes to move on from it, “Dang Dallas” captures in this scene the struggle associated with letting go, and the messiness that can come from unsolved conflicts. This is mainly represented through Ruthie’s words as she sings, “Why you so far from me? / I guess I couldn’t keep you warm” and “All I wanted was to be your gal / I guess I never told you and that hurts like hell / Now the only place I can hold you is in these songs we sing.” All of this comes together to evoke an atmosphere of melancholy, highlighting the challenges of overcoming continuous disparity in a relationship and aligning with some of the show’s central narratives of disappointment and regret.
Along with “Dang Dallas”, Ruthie’s talents are showcased furthermore in the EASports videogame, Madden NFL 19 as a part of their story mode, titled “Longshot: Homecoming”. This 4-5 hour, 18-part game series was originally introduced in Madden NFL 18 and presents the next chapters for Colt Cruise and Devin Wade, former high school teammates, as they reach for their goals of playing in the NFL. “Finally Here” is a song Ruthie wrote personally for the series.
Juggling the ideas of perseverance, joy, and the hope of reaching a long-awaited and desired goal, this song’s prominent lyrics include “And I’m finally here / I’m finally here / The sun is shining on my face” and “All the blood, sweat, and tears / It was worth it just to be standing here.” Though this is not a title track, Ruthie’s words enhance this story as listeners can feel the determination and dedication she carries through her voice. Overall, this soulful melody conveys a sense of relief and accomplishment that any audience member can relate to.
Mary Gauthier
An influential figure in the music industry since 1990, Mary Gauthier has become widely renowned for her deeply emotional and raw songwriting, blending folk, Americana, and country into her sound. And it wasn’t until the Golden Globe Nominee show, Yellowstone, was released that Mary was finally given the opportunity to debut her music through film. During the season one finale, in the height of figuring out true alliances and facing outward threats amongst the biggest ranch in the United States, the main character John seeks to protect his family’s legacy and ownership over his generationally-owned property while also keeping his secrets and past decisions at bay.
Amidst the closing scene, Mary’s most famous track, "Mercy Now” lingers in the final moments between John and his daughter, Beth as they brace themselves for his fight against his recent diagnosis of colon cancer. The light strumming of Mary’s guitar, simple and easy among the challanges they have faced in the episode, grasps the audience with her lyrics, “My father could use a little mercy now / The fruits of his labor fall and rot slowly on the ground / His work is almost over it won’t be long, he won’t be around / I love my father, he could use some mercy now". Pulling us in with the weight of her words, watchers can understand the relationship between Beth and her father, and the undying bond that lies between them because of Mary’s touching verses in this song.
In the popular action series, Banshee, Mary made her second debut in the world of movies and television. Airing from 2013-2016, this action thriller focuses on an ex-con, Lucas Hood, who assumes the identity of a murdered sheriff in small-town Banshee, Pennsylvania to find his lost lover, Anastasia, now living as Carrie Hopewell. At the end of the 4th episode in season one, Mary’s voice clothes the credits as Hood attempts to pull off his secret. Her lyrics leave a murky feeling for the viewers as she sings, “In the darkness it finds me / The terrible fire / It don’t matter how much I pray / The flames leap and burn me” and “You are the lover / Who loved me right down to my bones / Now I walk through the fire alone”. Her lyrics are a perfect match for the context of the episode, and not only tighten the tension at the bottom of every viewer’s stomach after such a suspenseful watch but leave them hanging onto the final notes, beseeching for more.
Here at Olivia Management, we are always looking forward to what’s next for our artists. Stay on the lookout for fresh sounds, lyrics, and authentic artistry in every industry!
You Booked a Show, Now What?
By: Michael Downing
As an intern at Olivia Management, I have learned many different skills. One skill that I have found incredibly useful is how to market shows. While most people think getting the show date is the hardest part about live music, it is filling out the venue that comes with the most challenges. So, when you finally get your first booking, what next? Over the semester, I have learned a few best practices that prove effective that I would like to share.
While the internet can be filled with a lot of useless nonsense, some tools are incredibly effective when it comes to marketing shows. It may seem that in today's media climate, the only way you could promote a show is through Tiktok, Instagram, or X. Some things that I have been doing to help bring awareness to shows is by submitting events to event listing websites. Some of these websites have been Bandsintown and Allevent.in. All you have to do is upload the information of your event and then it is listed for people to see! Another effective thing is utilizing artists' email lists. You can send emails to the fans who are close to the show to let them know you are coming. Once we list our events, as well as shout out the event through social media and email, we start tracking our ticket sales.
As the concert gets closer, we will monitor which locations are not selling tickets and start marketing those shows heavily. An easy and effective way to market in a specific city (especially smaller cities) is to start looking at local event listing websites. These can be anything from city-sponsored websites, travel websites, or “what to do in ___ city” blogs. It really can be anything. Important tip – you should not have to pay to access these sites! There are a lot of event listening websites that want you to pay to submit events. While those might be effective, we stay away from those! Our reasoning for staying away from those paid marketing websites is that we think that marketing money should be spent in other areas such as ads and guerilla marketing ideas!
In the end, there are many ways that you can go about marketing a show, but after interning here this summer, these are just a FEW of the best practices I have learned at Olivia Management.
Nashville's Most Iconic Music Venues
By: Charlotte Ulman
Nashville, Tennessee is the home of some of the world’s most iconic music venues. Being Music City, there is a rich history that surrounds the venues. From The Ryman to Nissan Stadium, each venue has its own unique characteristics, history, and overall sound.
The Ryman
The Ryman Auditorium stands as one of the most iconic venues in Nashville, second only to the Grand Ole Opry. This historic building played a pivotal role in establishing Nashville as the epicenter of country music, broadcasting its sounds across the entire United States. Originally a venue for educational and religious events, the Ryman has transformed into a premier stage for some of the most breathtaking musical performances. Derek Webb has graced The Ryman stage with his former band Caedemons Call and Mary Gauthier played earlier this year for the Thistle Farms benefit concerts. She will also be back at The Ryman this October, alongside Jason Isbell!
Grand Ole Opry
The Grand Ole Opry in Nashville is an iconic institution and a cornerstone of country music. Established in 1925, the Opry showcases a mix of legendary performers and contemporary artists, offering a diverse lineup that spans the genre's rich history. Those artists include our very own Mary Gauthier! Known as "the show that made country music famous," the Opry has played a significant role in shaping the careers of countless musicians. Its enduring legacy and influence make it a must-visit destination for fans of country music and American cultural heritage.
The Bluebird Cafe
The Bluebird Cafe is a legendary music venue renowned for its intimate setting and exceptional acoustics. Since its opening in 1982, it has become a beloved spot for both emerging songwriters and established artists to perform. Known for its "in the round" format, where songwriters share the stories behind their songs, the Bluebird offers a unique and personal experience for music lovers. Most notable, Taylor Swift is said to have been discovered here. Many of our artists have played here such as Josh Radnor, Mary Gauthier, and Derek Webb!
3rd and Lindsley
3rd and Lindsley is a prominent live music venue in Nashville, celebrated for its eclectic lineup and vibrant atmosphere. Located at the corner of its namesake streets, this venue offers an intimate setting where music enthusiasts can enjoy performances ranging from country and blues to rock and jazz. Known for hosting both up-and-coming artists and established acts, 3rd and Lindsley has become a staple in Nashville's dynamic music scene. Our very own Ruthie Collins has perfromed at 3rd and Lindsley a handful of times over the course of her career!
Folk on the Rise!
By Chloe Griffor
Folk music is deeply embedded with heartfelt narratives and longstanding traditions that have spoken to musical listeners for centuries, and with recent events, has gained a notable resurgence. Characterized by its authenticity, subtle sophistication, and rich connections with culturual heritage, these warm and rustic sounds have evolved and adapted to each generation, making a powerful impact on contemporary genres. In this blog, we’ll discuss the groundwork of everything that is folk, and our favorite artists both outside of Olivia Management, and the beloved ones within!
The Foundation of Folk…
When considering “folk” as a term, it finds itself as a newer expression, deriving from the term “folklore”, which described the customs and superstitions of the uncultured classes and was coined in 1846. On the same note, “folk” has also been defined as old, historical songs with no known composers, submitted to an evolutionary development of oral transmission, gifted down the generations and refashioned by each different community it came to exist within.
Traditional folk music originated in the early 20th century revival and was defined in several ways. Many recognize the acoustic melodies as music that highlight cultural and national identity, music that changes between generations, and music that is played on traditional instruments such as the mandolin, the banjo, the harp, thr ukulele, acoustic guitars, the violin or fiddle, and the double bass. Lyrics contained lines of sharp narrative verse and epic poetry, with the neccessity to convey themes of victory, tragedy, unity, and love. Some of the most legendary artists of this genre include Bob Dylan, Leonard Cohen, Woody Guthrie, Laura Marling, Simon and Garfunkel, Joni Mitchell, and more.
The Larger Scope…
While there are many artists coexsisting within this genre, there are a few standouts that have caught our eye here at Olivia Management. Within this space, we mention a few of our favorite stars and why we believe they have amassed their sucess, aside from their stellar music!
Bob Dylan- One of the most renowned and iconic artists in this lineup, Bob Dylan is recognized not only for a career that spans over six decades, but one that has perfectly blended the genres of folk, rock, blues, and country. He is widely celebrated for his profound impact on the industry and his ability to capture the social and political atmospheres of his time in his music. His flexible mindset has allowed him to continuously experiment with his career, allowing him to keep his work fresh and relevant and influence countless artists across multiple generations. His legacy is defined by his effervescent creativity, the timeless quality of his music, his distinctive voice, and his poetic lyrics that continue to resonate with audiences worldwide.
Joni Mitchell - A legendary artist know for her lyrical depth, melodic complexity, and emotional honesty, Joni Mitchell has made a profound impact not only on the music industry itself, but on the culture of the entire enterprise. Having decades worth of experience, she is celebrated for her exceptional songwriting and innovative approach to the folk, jazz, pop, and rock genres. She naviagtes themes of love and heartbreak all the way to those of social matters and political topics. Her ability to mix different aspects of genres has made her a versatile figure in the industry and much of her work is considered to be masterpieces that will forever break through the bounds of their time.
Bon Iver - An American Indie folk band founded in 2006 by lead singer Justin Vernon, Bon Iver is known for his ethereal sound with vast amounts of emotional depth. Their music often features layered vocals and a blend of acoustic and electronic elements, creating a hauntingly beautiful landscape to fall into as a listener. Their debut album, For Emma, Forever Ago was recorded in a remote cabin in Wisconsin, presenting a raw and intimate production as Vernon’s vocals capture what would come to be the band’s signature sound. Their further albums showcase a progression of musical experimentation and complexity, as they expanded their sonic palette, which eventually came to earn them multiple Grammy Awards. Their music often explores themes of love, loss, and existential reflection as it is conveyed through poetic and cryptic lyrics. Bon Iver’s ability to evoke deep emotional responses and create lasting impacts on their audiences has made them an extraordinary presence in the contemporary music scene and one that will not be forgotten.
Noah Kahan - A national fan favorite on the rise, Noah Kahan has made his mark on the music industry with his heartfelt storytelling and a sense of authenticity that resonates with his listeners. His songwriting often delves into his own personal experiences, topics of mental health, relationships, and the difficulties of growing up, offering a relatable narrative. He is complimented by his rich acoustic sounds combined with his distinctively raspy yet soulful vocals. Though he gained popularity early in his career with title tracks such as “Hurt Somebody” and his debut single “Young Blood”, his fame grew exponentially with his most recent album, Stick Season, where he was truly able to deliver the messages and lessons he has learned from this life. A young star who is sure to leave a legacy behind him, Noah Kahan carries the essence of the folk genre into the newest generations.
A Little Closer to Home…
Folk melodies are ones we gravitate towards as a company, and we believe the best sounds are created right here! These artists string together these acoustic histories with their warm voices and personal storylines, calling in every listener to sit beside their harmonies, and fully feel the lull of their words. Here are our top folk selections from right inside Olivia Management!
Mary Gauthier - Characterized by her raw honesty and vivid imagery, Mary Gauthier’s music is timeless in its ability to produce profound, passionate emotions from each listener. Like most folk artists, her artisy is rooted in storytelling, and she often speaks on themes of struggle, redemption, and the hardships of the human experience. She dives further into this by revealing some of the hardest challanges she has faced, such as her tumultuos upbringing, battles with addiction, and a journey towards healing and self-discovery. Her melodies are simple, but because of this, they are also very powerful. She plunges into the world that many fear to face, her lyrics marked by both empathy and insight, as she voices for the marginalized and the forgotton through her music. To us, this is what makes Mary so special.
Alex Blue - Recently debuting her newest album “Kin”, Alex Blue is known for blending different elements from folk, indie, and pop. Her sound is characterized by intricate guitar work, sincere lyrics, and expressive vocals. She often draws on personal experiences, intertwining them with her rich, cultural background and generational stories, grasping the attention of her audience and tenderly pulling them in. Unique in this way, her artistry is marked by her authenticity, vulnerability, and the intimate atmospheres she can create within her performances. Her style is the epitome of what folk is, and we simply can’t get enough!
Ruthie Collins - Renowned for her ability to blend traditional country melodies with unique contemporary twists, Ruthie creates music that is both nostalgic and fresh. Her lyrics consistently express themes of love, heartbreak, and personal growth as she encourages her audience to follow her on the profound journeys she has experienced. She is a vocalist who uses both acoustic and electric instrumentation to highlight her songs and delivers every word with a passion and sincerity that resonates with her listeners. We appreciate Ruthie’s softness in this way, and are always looking forward to what she will release next!
Derek Webb - Recognized for his thought-provoking lyrics and ability to challenge conventional beliefs through his music, Derek has made his mark on the folk industry whilst displaying hints of rock and alternative genres, always testing the boundaries of his own limits. Often tackling the recurrent themes of faith, doubt, social justice, and personal introspection, his artistry is distinct in his willingness to take risks and explore new musical territories. All of this, as well as his honest and unflinching approach to songwriting, has earned him a dedicated following throughout the years of his career. With Derek, each listen of his is more enjoyable than the last!
Folk music continues to affect us throughout every generation, as more and more artists continue to express their voices. Without folk music, we would be a people without community, without long-running stories that carry the essence of who we are, and without the constant reminder of many of life’s most important lessons. Folk music brings us unity, growth, and a warm spirit that continuously keeps us connected to one another.
Treating Music Like A Business
By: Michael S. Downing
Most people think that it is only about the music when it comes down to being an artist/musician. While that is essential, there is so much more to being an artist/musician these days than one might think. So how does one manage that? Let’s dive into a conversation I had with someone who knows!
I was able to spend some time talking to Justin Johnson, a producer in town that has found recent success earning a RIAA Gold record for his production on Priscilla Blocks, “Just Got Over You”. Seeing how quickly his life had changed from being a local DJ/producer to a sought-after nationwide producer, I was curious as to what lessons he had learned throughout his process.
Keep Up with Your Health!
One issue that goes incredibly overlooked in this industry is keeping up with your health. While that might seem like a surface-level-no-brainer, Justin emphasized the importance of keeping a healthy and realistic work schedule. When work opportunities are flooding through the door, it is crucial to create healthy work hours and a solid work-life balance. He mentioned how easy it is to get overwhelmed with everything going on resulting in non-stop work.
2. Stay Organized!
While keeping your health in check might seem like a quick solution, it does not set you up for success. Another nugget of wisdom I pulled from our conversation was the importance of being both organized and detailed with all your business documents. When you are signing contracts, dealing with money, or talking about projects, it is crucial to document everything. This is purely just to cover all the bases and to make sure that all that is agreed upon is delivered.
3. Document Everything!
Lastly, which I thought was the most interesting, was to have an ongoing document of problems you have run into and the solutions you have found. While that might seem pointless since you solved the problem, it will come in handy in the future. Say you run into the same problem in five years later, but you don’t quite remember how you solved it. Fortunately, you can look at your master document to find the answer. This goes back into documenting everything, but in this case, it is just a master cheat sheet.
In the end, after talking to Justin, these are just a few tips that he mentioned have helped him navigate his success while still living a healthy life. The musicianship is an essential piece of this industry, but the correct mindset is what will get you far!
Our Artists Best Covers
By: Charlotte Ulman
Our artists are not only exceptionally talented songwriters but also remarkable vocalists. Covering another artist's song brings the challenge of honoring the original, and we believe these renditions from Alex Blue, Ruthie Collins, and Street Corner Symphony exceed expectations.
Alex Blue - Never really Over (Katy Perry cover)
Alex Blue's rendition of Katy Perry's "Never Really Over" infuses a vibrant pop energy, delivering a powerful and memorable chorus. Filmed in august of 2019, right on the cusp of a global pandemic, uncertainty, and fear, this cover offers a sense of hope and inclusivity to its listeners. The melody is captivating, and the harmonies stand out beautifully in this performance!
Ruthie Collins - One Last Time (Ariana Grande cover)
We dove deeper to discover this gem: Ruthie Collins performing Ariana Grande’s “One Last Time” backstage before a show in 2015. Collins infuses the pop song with her unique charm, slowing it down and adding a folk twist—a challenging feat for a pop track. Her reimagined rendition transforms the song into a beautiful piece that we absolutely adore!
Street Corner Symphony - The Evolution of Country Music
Street Corner Symphony presents a unique twist with this a cappella cover of iconic country songs spanning from the 1930s to the present day. Their harmonious blend of voices, enhanced by Armand's resonant bass, creates a captivating performance. Based in Nashville, Tennessee, we take pride in seeing our artists connect deeply with the city's rich country music heritage.
That Summer Feeling...
There are so many emotions that come with the warmth of the upcoming months. From feelings of nostalgia, freedom, unending joy, and a touch of careless abandon, Summer gifts us the chance to step away from the chaos of our daily lives and soak in the beauty of the world around us. Music has the remarkable ability to capture these feelings, forging soundtracks that are synonymous with sunny days, sprawling sunsets, and late-night adventures. But what exactly gives music that classic summer feeling? Let’s dive into the elements that make certain songs the perfect companion for the warmest season of the year.
1. Instrumentation: Songs that demonstrate feelings of Summer often have bright and easy-going instrumentation that often evoke images of clear skies, breezy, coastal shores, and never-ending sunshine. This can include instruments such as acoustic guitars, brass sections, and ukuleles, and tropical features like steel drums and marimbas which can transport listeners to beachside paradises. These can go even further with the harmonica, bongos, and the accordion. The use of major keys and lively chord progression enhances this effect. All of these instruments display vibrant sounds that bring warmth and rhythm to an atmosphere.
Examples:
Brown Eyed Girl- Van Morrison
Everywhere- Fleetwood Mac
Margaritaville- Jimmy Buffett
2. Catchy and Upbeat Melodies: You know when you find yourself humming a song long after initially hearing it? This is the essence of a good summer staple. This type of catchiness makes the music easy to listen to and remember, and even better, easy to sing along with. There is nothing quite like belting the lyrics of a song with your arms out the window, a friend at the wheel, and the warm breeze on your face. This type of communal enjoyment is what makes some of the best memories, and the best songs.
Examples:
So Good- Alex Blue
Espresso- Sabrina Carpenter
Good Vibrations- The Beach Boys
3. Feel-Good Lyrics: Lyrics play a crucial role in matching the sweet ambiance of summer. They must focus on the positive experiences that celebrate the joys of the season, which often are expressed in themes of romance, adventure, relaxation, and quality time spent with those closest to us. They lift the everyday pressures we face off our shoulders and allow us to slip into the blissful moments of a cloudless day. This is why Summer is often linked with the idea of freedom, where we are given the space to let go and give into relaxation.
Examples:
Super Rich Kids- Frank Ocean, Earl Sweatshirt
Dancing Queen- ABBA
Feathered Indians- Tyler Childers
4. Nostalgic Themes: Summer is in most cases associated with heightened emotions, especially in our younger years where we truly had the time to rest and restore our minds, giving a general sense of well-being and happiness. Hearing songs from these periods, and even songs that sound similar to them can trigger vivid memories of these times. The repetitive nature of this music, mixed with the psychological highs of the season, holds consistent and intimate spaces in our minds, forever to be replayed.
Examples:
Great Wide Open- Ruthie Collins
Bus Driver 2 (It All Matters After All)- Derek Webb, Caedmon’s Call
Summer- Modest Mouse
5. Cultural Influences: Music with regional influences, specifically from tropical or coastal areas, often embodies the vibe that we associate with this season. Genres like Reggae, Calypso, and Latin music bring with them a sense of community that is exhibited at festive gatherings and warm weather. These types of music are seen as timeless tracks that can be linked to summer through their cultural expressions and smooth-going sounds.
Examples:
Could You Be Loved- Bob Marley & The Wailers
Why Kiki?- Iam Tongi
Yo No Soy Celoso- Bad Bunny
“That Summer Feeling” Playlist!