Olivia Management is an artist management and consulting company based in Nashville, TN.
The company is named after founder Erin O. Anderson's great grandmother who was an entrepreneur before the word was cool. Olivia Management is an artist management and consulting company that strives to maximize artists’ profits, grow artists’ brands, and foster joy through music and entertainment. We are committed to excellence, honesty, integrity, and genuine connection.
The Olivia Management Team
ERIN O. ANDERSON, MBA | FOUNDEr AND CEO | Artist Manager
Photo by Emily Tingley
Olivia Management was founded in 2012 by Erin O. Anderson. In over a decade of managing independent artists, Erin has helped artists grow their fan bases, release records, make more money, go to the Grammys, raise funds, make records, win awards, and pursue their dreams on their own terms.
Before starting Olivia Management, Erin spent time working for a few giants in the industry. Her experience in music includes stints at Amazon Music in Seattle as a product manager helping to grow their artist relations and artist technology interfaces, as well as Universal Music Group Nashville which consisted of imprints Lost Highway Records, MCA Records, and Mercury Records, where she worked directly for the CFO/GM.
Erin received her MBA from Vanderbilt's Owen Graduate School of Management with a concentration in Entrepreneurship, Marketing, and Strategy; as well as her BA from Belmont University where she majored in Music Business and Entrepreneurship, with a minor in Accounting. Over the years as a business educated music professional, she has consulted with Sony Music Entertainment, the Americana Music Association, the Nashville Chamber of Commerce, Kind of Blue Music, Keb' Mo', GoodMusicAllDay.com, the ATL Collective, and the Nashville Entrepreneur Center to name a few.
In addition to music consulting and artist career management, Erin teaches as an adjunct professor at Belmont University in Music Business and Entrepreneurship. Her classes cover the topics of starting businesses, growing businesses, interning in the music industry, and serving the community through entrepreneurship. In her role at the University, she also serves as the faculty advisor for CMA EDU, the Music Row Promo Club, and as an undergraduate mentor through the Grammy U program. Additionally, Erin volunteers to teach entrepreneurship to female inmates at the Tennessee Prison for Women through the BEST Program.
Erin is a member of the Grammys, Americana Music Association, Folk Alliance, and probably a few more she can’t remember right now. She has twice been named a finalist in the Nashville Emerging Leader Awards in the category of Music and Entertainment. Erin enjoys public speaking or teaching and has been asked to speak or present at the Music Biz Conference, the CD Baby DIY Conference, Folk Alliance International, the Leadership Music Digital Summit, the Digital Divas, International Bluegrass Music Association, Americana Music Festival, Berklee College of Music, Vanderbilt’s Women in Business, and more!
In the media:
Grace Carey-Hill | Tour Marketing and Creative Manager
Photo by Emily Tingley
Grace Carey-Hill is our Tour Marketing and Creative Manager with a passion for music and a keen eye for branding. After graduating with a BA from Belmont University, Grace joined the team in 2021 as our Tour and Marketing Assistant.
As Tour Marketing and Creative Manager, Grace works closely with artists to craft compelling marketing language, overseeing the creative process by liaising with designers, and managing various aspects of marketing campaigns, social media strategies, and album branding. With tour marketing, Grace collaborates with promoters to execute promotions and announcements, coordinate efforts with artists, and ensure the creation of captivating tour advertisements. Grace closely monitors ticket sales to make necessary adjustments to promotional activities.
With a blend of creativity and strategic thinking, Grace is committed to elevating the marketing and branding efforts for artists. Grace spearheads designing, conceptualizing, and building engaging crowdfunding campaigns on platforms like Patreon and Kickstarter. She plays a crucial role in overseeing artists to ensure they fulfill their benefits to backers, managing the design and distribution of all related marketing materials, and maintaining viable revenue streams for independent artists.
Maddy Hicks | Tour MARKETING AND CREATIVE ASSISTANT
Maddy Hicks is our Tour Marketing and Creative Assistant at Olivia Management. After interning for a year at OM, she graduated with a degree in Songwriting with minors in Music Business and Publishing at Belmont University in 2022 and then took on a part time position at the company. The other part of her time is dedicated to her career as an artist and songwriter.
Maddy’s role consists of all things touring, merchandise, and the company’s socials and newsletter. This includes organizing all tour details for the artists, advancing with venues, overseeing all merch inventory and fulfillment, and posting regularly on behalf of the company. With an attention to detail and a passion for collaboration, Maddy enjoys and takes pride in her work here at Olivia Management. It is an honor to help other artists achieve their goals.
Photo by Audrey Bergeron
Miriam DeYoung | Tour and Office Assistant
Photo by Emily Tingley
Miriam DeYoung began her journey with us at Olivia Management as one of our interns in 2023 and is now joining us as our Tour and Office Assistant. Currently in her senior year at Belmont University, Miriam is finishing up her degree in Songwriting with a minor in Music Business alongside her part time role at the company.
Miriam’s is our go to for details, details, and more details. This includes making sure we have everything within office to set us up for success, managing ticket links, making sure we have all of the final masters, art, lyrics, and more for upcoming releases. If it needs organizing, you can bet that Miriam is on it!
Additionally, as someone who was recently an intern with us, Miriam works closely with our new interns to help their transition into OM goes as smoothly as possible. Miriam works to keep our office cozy, welcoming, and friendly and we love having her in the office with us!
Spencer Anastasio | A&R and consulting Coordinator
Spencer Anastasio is many things: a licensed attorney that has passed the bar in 3 states and moonlights as a defense lawyer; a software engineer that can write code in 4 programming languages; a songwriter and bedroom-closet producer who records lo-fi b-sides in his free time; and last but not least, he’s the man whose taste we trust to help us sort through the many, many music submissions we receive.
OUR CLIENTS HAVE BEEN FEATURED IN/ON/AT:
The 60th Annual Grammy Awards, NPR's Tiny Desk, CBS This Morning, Esquire Magazine, The Grand Ole Opry, Bonnaroo, Daytrotter, SXSW, The Bluegrass Situation, NPR's First Listen, Paste Magazine, Rolling Stone + Rolling Stone Country, Austin City Limits Festival, Nashville's Live on the Green Music Festival, Brandi Carlile’s Girls Just Wanna Weekend, Consequence of Sound, Audio Tree, Grey's Anatomy, NPR's All Things Considered, Billboard's Heatseekers Chart & Americana Chart, CMT’s NEXT Women of Country, Billboard.com, 30A Songwriters' Festival, The Bluebird Cafe, Garden and Gun Magazine, Nashville's Musician's Corner, the Americana Music Festival + Honors and Awards, KCRW, Delta Airlines in-flight entertainment, American Songwriter Magazine, Noisetrade, Kids Interview Bands, Music City Roots, No Depression Magazine, The Avett Brother’s Avetts at the Beach festival, GoodMusicAllDay.com, CMT's Nashville, Hype Machine, CMJ Music Marathon, Amazon's Best Music of the Year Lists + Amazon's Exclusive Albums/Playlists, Southern Living, Sixthman's Cayamo Cruise + Outlaw Cruise, NATIVE Magazine, the Outlaw Roadshow, Jam In The Van, Celtic Connection's Transatlantic Sessions, Wide Open Country, OurVinyl.tv, and many, many more!
Here are just a few records we’ve been a part of releasing over the years…
