Treating Music Like A Business

By: Michael S. Downing

Most people think that it is only about the music when it comes down to being an artist/musician. While that is essential, there is so much more to being an artist/musician these days than one might think. So how does one manage that? Let’s dive into a conversation I had with someone who knows!

I was able to spend some time talking to Justin Johnson, a producer in town that has found recent success earning a RIAA Gold record for his production on Priscilla Blocks, “Just Got Over You”. Seeing how quickly his life had changed from being a local DJ/producer to a sought-after nationwide producer, I was curious as to what lessons he had learned throughout his process.

  1. Keep Up with Your Health!

One issue that goes incredibly overlooked in this industry is keeping up with your health. While that might seem like a surface-level-no-brainer, Justin emphasized the importance of keeping a healthy and realistic work schedule. When work opportunities are flooding through the door, it is crucial to create healthy work hours and a solid work-life balance. He mentioned how easy it is to get overwhelmed with everything going on resulting in non-stop work.

2. Stay Organized!

While keeping your health in check might seem like a quick solution, it does not set you up for success. Another nugget of wisdom I pulled from our conversation was the importance of being both organized and detailed with all your business documents. When you are signing contracts, dealing with money, or talking about projects, it is crucial to document everything. This is purely just to cover all the bases and to make sure that all that is agreed upon is delivered.

3. Document Everything!

Lastly, which I thought was the most interesting, was to have an ongoing document of problems you have run into and the solutions you have found. While that might seem pointless since you solved the problem, it will come in handy in the future. Say you run into the same problem in five years later, but you don’t quite remember how you solved it. Fortunately, you can look at your master document to find the answer. This goes back into documenting everything, but in this case, it is just a master cheat sheet.

In the end, after talking to Justin, these are just a few tips that he mentioned have helped him navigate his success while still living a healthy life. The musicianship is an essential piece of this industry, but the correct mindset is what will get you far!

History of Olivia Management

by Ivan Grimblat

Olivia Management was founded in 2012 when Erin Anderson (Manager/Founder/CEO/Girl-boss) left her job at Amazon and took the leap into her real passion.

She had been working for the previous two years in Artist Relations and Product Management for Amazon Music, helping build products on the back end and making it easier for artists, labels, and managers to manage their artists' profiles and presence on Amazon.com, as well as creating an artist relations program that brought artist into the Amazon offices to treat employees to performances and further Amazon's relationships within the music industry.

Friends of mine in a great band were looking for a manager and it felt like the perfect time to jump,” says Erin.

Immediately after leaving her 9-5, she signed 3 more clients and started developing her business. She decided to call it Olivia Management after her great grandmother, Olivia, who was an entrepreneur “before the word was cool.” Erin hired Olivia Management’s first ever part-time employee about 3 years after starting the company and the first full-time employee a year after that.

Meet part of the team!

Click here to see who we represent!

Olivia Management now manages 8 artists and has two full-time employees, one part-time employee and between 4 and 5 interns every semester, helping Erin run and develop her business even further.

About 5 years in, Erin started doing independent artist consulting on top of full-time management, which she still does up to this day.

It's a way that I can share what I am learning with my full-time clients with up and coming artists as well,” she mentioned.

There are some really fun new things in store for the team at Olivia Management, so stay tuned for upcoming announcements about new services and ways Erin and her team are planning to help artists.

Spring Intern Introduction

Just last week, we had the honor and privilege of welcoming three new interns to the team here at Olivia Management! We can’t wait to watch them grow in all things artist management and music business. World, please meet Jackie Minton, Emma Martin, and Connor Kozelcar. We know you’ll love them just as much as we do!

Jackie Minton

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Why did you choose to intern at Olivia Management? 

I met Olivia Management at an artist panel I went to over a year ago and was so stuck by their community focused approach to artist management, I applied to intern here as soon as I could! I am so thankful for this opportunity to learn how they do their work from the inside out.

What do you want to get out of this internship?

I hope to learn how to work on a variety of tasks, while also learning how to dream about the future. I want to improve my skills in seeing things to their end, while also working with a team.

What is your favorite part about Nashville?

Oh, definitely the community. I also love all the variety of restaurants and coffee shops, but they are all a fruit of this city’s focus on encountering each other. When I moved here, I was amazed by the willingness of others to listen and share authentically about their experiences.

Favorite musicians, artists, genres, equipment, shows you’ve been to...tell us anything you love about music.

As a songwriter, I enjoy most anything with a poetic lyric and melodic sensibility.  Some of my favorite artists include James Taylor, Ingrid Michaelson, Taylor Swift, Leif Vollebekk and Josh Garrels. If there is a guitar picking part or a cello, I’m sold.

If you could only eat one thing for the rest of your life what would it be?

If I could only eat one thing for the rest of my life it would probably be almonds. I’m pretty sure I’m already halfway there.

What do you love to do? Hobbies? Activities? 

I enjoy eating dark chocolate, drinking hot tea, and reading philosophy. I would minor in all three, but sadly I only study the latter. I also do calligraphy on the side for fun!


Emma Martin

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Why did you choose to intern at Olivia Management?

I chose to intern at Olivia Management because I saw how passionate the company was in helping artists grow as much as possible both artistically and as people.

What do you want to get out of this internship?

During this internship I hope to gain more knowledge about touring and what kind of planning goes into sending artists on tour. I also am really interested in learning about the prep work right before album releases. In the future, I hope to work in the creative part of publishing or management.

What is your favorite part about Nashville?

My favorite part about Nashville is how you can walk into almost any restaurant or coffee shop and hear live music. I also love the sense of community that Nashville has even though it’s such a big city.

Favorite musicians, artists, genres, equipment, shows you’ve been to...tell us anything you love about music!

Some artists and songwriters that I have been into lately are Emily Weisband, Madison Kozak, The Band CAMINO, Lizzo, Kelsea Ballerini and Dan + Shay. I love all different genres of music but my top genres are singer/songwriter and country.  

If you could only eat one thing for the rest of your life what would it be?

If I could only eat one thing for the rest of my life it would probably be pasta!

What do you love to do? Hobbies? Activities? 

I love to go hiking and camping! I also love listening to music and playing card/board games with my family and friends.


Connor Kozelcar

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Why did you choose to intern here?

Any internship opportunity is an opportunity worth taking in my opinion. When you are unable to find anything negative about past internship experiences and the reputation of a company you’re interested in, is in my opinion when you’ve hit the gold mine.

I chose to intern at Olivia Management because of the strong community that they promote and the clear message that when you’re devoting your time to their efforts, they’re devoting the same time right back to your experience. Since starting school at Belmont, I’ve had big hopes to find an internship that cares for their interns and cultivates the right atmosphere for growth. To me it just felt like Olivia management is doing exactly that.

What do you want to get out of this internship?

In a general statement, as humans we are all students, all the time. The whole goal of an internship is to learn right? With this being my first internship, I am excited to have the opportunity to work in an atmosphere with such hard-working individuals and a team aspect that promotes a strong sense of community. I am eager to learn, become proficient in this facet of our industry, and create the relationships that will help me succeed and confidently move forward with my career.

What is your favorite part about Nashville?

Aside from the music, The food options….. Wow. So much good food, so many cool little nooks and crannies in the city, and so many great genuine people that come out of the area. I’m blessed to have the opportunity to live and attend school here.

Favorite musicians, artists, genres, equipment, shows you’ve been to...tell us anything you love about music.

I’m a listener of almost all genres. A few of my favorite current artists include Allen Stone, Tom Misch, Theo Katzman, Joey Landreth, Chris Stapleton, Lawrence, Jordan Rakei, Marcus King Band, Stephen Day, The Dip, etc (I could go on forever). My all time favorite artists/musicians/bands include The Eagles, Fleetwood Mac, John Mayer, Dave Matthews, The Beatles, Jack Johnson, and The Allman Brothers

I love everything about music, but what sticks out to me the most is the raw expression that the medium represents. Any single piece of music can tell you more stories about the person who wrote it than you can think up. I think that in the vast creative world that the music industry embodies, its infinity is the most fun part. Whether you’re listening or creating, the passion behind every piece of music tells a story that no other medium could. 

If you could only eat one thing for the rest of your life what would it be?

Logical answer: Chicken - there are a million ways to prepare chicken and it never gets old. That's smart, right? The ~Just what i'm craving in this moment~ answer: Five Guys Fries

What do you love to do? Hobbies? Activities?

I love to sing! I am currently the Vice-President of a collegiate A Cappella group at Belmont University called The Beltones. When I’m not knee-deep in school work, singing my heart out with my friends, or working my other jobs, you can find me:

  1. Stopping traffic to pull over and pet a dog

  2. Playing far-too-competitive games of racquetball on Tuesdays

  3. Browsing the internet for things that I would buy if I had the money to blow