by Ivan Grimblat
Olivia Management was founded in 2012 when Erin Anderson (Manager/Founder/CEO/Girl-boss) left her job at Amazon and took the leap into her real passion.
She had been working for the previous two years in Artist Relations and Product Management for Amazon Music, helping build products on the back end and making it easier for artists, labels, and managers to manage their artists' profiles and presence on Amazon.com, as well as creating an artist relations program that brought artist into the Amazon offices to treat employees to performances and further Amazon's relationships within the music industry.
“Friends of mine in a great band were looking for a manager and it felt like the perfect time to jump,” says Erin.
Immediately after leaving her 9-5, she signed 3 more clients and started developing her business. She decided to call it Olivia Management after her great grandmother, Olivia, who was an entrepreneur “before the word was cool.” Erin hired Olivia Management’s first ever part-time employee about 3 years after starting the company and the first full-time employee a year after that.
Olivia Management now manages 8 artists and has two full-time employees, one part-time employee and between 4 and 5 interns every semester, helping Erin run and develop her business even further.
About 5 years in, Erin started doing independent artist consulting on top of full-time management, which she still does up to this day.
“It's a way that I can share what I am learning with my full-time clients with up and coming artists as well,” she mentioned.
There are some really fun new things in store for the team at Olivia Management, so stay tuned for upcoming announcements about new services and ways Erin and her team are planning to help artists.