New Year, New OM Merch

by Lauren Campbell

A new year calls for a new style, and OM artists' merch has got you covered—and what better way to show off the new you than by representing the new sounds and lyrics you love?

Like their music, each OM artist’s merch reflects their style. You can choose from pop artist Alex Blue’s cozy, minimalistic sweats to Ruthie Collins’s warm-toned graphic tees to perfectly depict your new styles and musical interests.

For fans of Jill Andrews's dreamy, angelic vocals with a down-to-earth Americana feel, the best-selling little red's revenge navy t-shirt may be your go-to top for a Saturday.

The musical stylings of bedroom pop artist Alex Blue are "So Good" and will make you want to drink coffee in bed on a lazy Saturday. To complete the experience, check out Alex Blue’s  'If You Are Changing, Congratulations' navy crewneck for the perfect cozy look. If you are up for some errands around noon, try on the Alex Blue Corduroy Hat (which is now on sale) and slip your essentials in the Alex Blue Font Eco Tote Bag.

Singer-songwriter Ruthie Collins's lyrics are pure Americana with west coast imagery. She sings about Dallas, Joshua Tree and Tennessee—and these places muted, warm colors are represented in the earthiness of the Ruthie Navy Logo Tee. Elevate your outfit with the ultra-versatile 'Wish You Were Here' Bandana for a subtly stylish western look.

Soft, warm and bright: these sensory images may appear in your mind as you listen to breezy stylings of Hush Kids—or when viewing their graphic designs, like this Hush Kids Oasis T-Shirt.

For more information about which merchandise is best for you, check out each artist’s name link for their websites or check them out on Spotify, Apple Music, or your preferred streaming platform.

Featured Merch: Alex Blue Spring Selection

by Maddy Hicks

In March, our artist Alex Blue launched a merch line with all new items! Alex spent time designing these pieces to make sure she would actually want to wear them herself. We might be biased, but everyone here at the office is in love with these items. They’re so aesthetically pleasing, and they really feel like Alex! From t-shirts to tote bags, hoodies to hats, there’s something for everyone.

My personal favorite is the “Remind Me of the Magic” t-shirt. It’s soft and sweet and reminds me of one of my all-time favorite Alex songs.

Check out Alex’s merch here to find your favorite!

Small Business Saturday

By Erin Anderson

My favorite thing about working with independent artists is helping them think about their music career as a business. I have been teaching entrepreneurship at the college level for 8 years now, and I love incorporating entrepreneurial concepts into managing artists. It's exciting to build new revenue streams, identify new opportunities, and optimize their businesses.

On Small Business Saturday, consider the ways you can support small businesses and independent artists that you love. One way you can support us as a small company that’s been in the business of helping artists for 8 years now is to check out our artist’s online stores that offer apparel, vinyl, cameos, handwritten lyrics, and more. Shop small, y’all! Click the links below and scroll down to see some of our other favorite small businesses to check out today!

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Ruthie Collins

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Smooth Hound Smith

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Hush Kids

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Derek Webb

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Jill Andrews

Local businesses we love

Backslide Vintage

Our favorite Nashville vintage shop is owned by our very own Smooth Hound Smith! Check out their unique stock and their Yelp page here!

Thistle Farms

Treat yourself or a loved one to candles, essential oils, lip balms, and more while also benefiting women survivors. Click here to shop.

Friendly Arctic

Friendly Arctic has been our longtime favorite company for merch AND they have a Small Business Saturday sale going on now! You can purchase beautiful screen printed posters and more on their website here.