OM at AMERICANAFEST - A Preview

By Faith Harting

AMERICANAFEST is coming up, we couldn't be more thrilled for the incredible week ahead! Join us as we kick off this amazing celebration of Americana and folk music, featuring unforgettable performances from our talented artists and more. It’s going to be a week to remember, and we hope to see you there! For more details and ticket information, head on over to the AMERICANAFEST website!


Tuesday, September 17th

A Tribute to Mary Gauthier @ City Winery
7:00 PM - 8:00 PM

Her story, compassion, work ethic and artistic integrity have inspired so many artists, peers and fans. This all-star event features performances from Emmylou Harris, Rodney Crowell, Lori McKenna and many more.

Mary Gauthier & Jaimee Harris Present 25 Years of 'Drag Queens in Limousines @ City Winery
8:15 PM - 9:15 PM

Mary Gauthier will perform her 1999 album, 'Drag Queens In Limousines,' in full with special guest Jaimee Harris. A special limited-edition pressing of 'Drag Queens in Limousines' on ruby red vinyl will be available at the celebratory AMERICANAFEST events while supplies last.



Wednesday, September 18th

Tour Marketing for Independent Artists: How to Market Your Shows Like a Pro (Even with a Small Team and Budget) @ Embassy Suites - Riverbed A&B
11:30 AM - 12:30 PM

Discover effective strategies for marketing your shows without needing a big team or hefty budget. This panel will cover collaboration techniques with venues to maximize their marketing efforts, insights into how a tour press publicist pitches for coverage, and DIY tips for pitching your own shows. Learn about essential tools and best practices for engaging your fans through social media and email marketing. Join us to enhance your promotional skills and ensure your shows reach the right audience.

Songs of Yellowstone: Presented by Fort Worth Film Commission @ City Winery
2:00 PM - 4:00 PM

Yellowstone Music Supervisor, Andrea von Foerster, will lead a discussion with various artists about the role and visibility of Americana music in shows like Yellowstone and feature live performances of songs heard in the show.

Ruthie Collins @ Analog at Hutton Hotel
7:00 PM - 8:30 PM

Join Ruthie Collins at Analog at Hutton Hotel this Americanafest. Ruthie is one of our signed artists here at Olivia Management and is a beautiful songwriter and singer within the country, americana space. She’s an amazing performer and we’re so excited to see her live again soon!





Thursday, September 19th

Drag Queens in Limousines Forever: The Importance and Influence of Mary Gauthier's Songs@ Embassy Suites - Meadow D
3:00 PM - 4:00 PM

It was a quarter-century ago that Mary Gauthier shared her collection of penetratingly powerful, committedly crafted songs, Drag Queens in Limousines. This combination panel and performance will explore the world that one of Americana's definitive songwriting voices, and queer elders, brought into being. Gauthier will offer her reflections in conversation with artists who see themselves as working in the musical lineage that she mapped out.


Friday, September 20th

Sirius XM with Mary Gauthier @ The Outlaw Country Guitar Pall
12:00 PM


Saturday, September 21st

Olivia Management Presents: In the Round at Jackalope @ Jackalope Brewery
12:00 PM - 7:00 PM

Join Olivia Management for a music-filled day at the beautiful Jackalope taproom. Each hour all day we'll feature a different group of incredible songwriters in the round, all artists we love and have worked with. Join us to discover your new favorite artist (and possibly your new favorite beer!).

We can’t wait to see you there!