In the spring of 2012, I was working at Amazon Music in Seattle. While I was learning a ton at my job, I felt too far removed from working directly with musicians. Not to mention, I really missed Nashville. With a nudge from some close friends, I decided to finally, actually, really start that management company I had been dreaming of. I quit my job, packed up my apartment, shipped my car back across the country and hopped a flight to Nashville. It was Easter weekend, so I had two days of BBQs and brunches with friends, then I woke up on Monday, April 9th 2012 and officially started Olivia Management. I didn’t know what I was doing, but I pretended like I did. I opened up my little laptop and started. And now, here we are 10 years later with a roster of nine artists that I adore, a staff that I believe in and have fun with, and a track record of helping artists make art that moves people. I am so proud of how far we’ve come.
Last night, I was a guest on Lightning 100’s Music Business Radio (which was a really big career bucket list item for me!). I got to tell the story of my career, and it was such great timing to get to tell that story on the eve of our 10 year anniversary. You can hear the whole episode here: https://lightning100.com/musicbusinessradio/music-business-radio-erin-anderson/
Over the next 10 weeks leading up to Olivia Management’s 10 year anniversary, I have some favorite memories to share with you. Albums, moments, mistakes, I am reliving it all. Follow along here to join me on the journey.
The 10 year challenge, my first and most recent headshot.
