Alex Blue is an American singer-songwriter newly based in Western Michigan. Her songs invite her listeners into her story and give glimpses into her life as an artist, as a mother and a wife, and as a bisexual Hispanic Jew who has truly embraced her identity.

Alex began her career by posting simple covers to YouTube. Formerly known as Alex G, at one point Alex had the fastest growing music channel on the global video streaming site. As Alex G, she released a full-length pop album and several EPs, went on multiple international tours, released nearly 200 songs, and worked with massive brands on campaigns about everything from beauty to human rights.

But as her career progressed, Alex found herself burnt out on the instant but short-lived gratification of a covers-based career on YouTube, and its constant demands on her time, attention, and artistry.

“I was so many things for so many people,” she says, “but I didn’t know who I was for myself.” This realization was the catalyst that led her to step outside of the mold she’d used to build a successful career and to find an artist identity of her own.

For a couple years, Alex put the best of her energy into recalibrating—connecting to her roots and rediscovering herself both personally and musically. Then, in 2020, she relaunched her career under her married name, Alex Blue. Since then, she’s released two singles, collaborated on a new EP with artists she’s admired for years, has been hired as a songwriter, and played a supporting role in the first-ever Broadway scale musical podcast, Little Did I Know. Her next projects include several more singles and, soon, another full-length album.

Alex was married to her wife Torri in October of 2018, and they welcomed their first baby inDecember 2020. They currently live with their son, Auden, and their two dogs in a home with an overgrown backyard and lots and lots of cardinals, bumblebees, and fireflies.

Assets

Press Highlights:

• “Alex Blue is a figure that I wished I could have looked up to when I was growing up.”
  - Tribe Herald

• “Opening with the song “Morning Has Broken”, we are introduced to Alex and her sweet, tender voice as she pours warm notes and spiritual lyrics from her heart into ours.”

  - Ear Milk