CLASS ONE: Album Release Budgeting and Fundraising
April 6th: 6pm-7:30pm

In this class we’ll examine budgeting for your album or single release. We’ll talk about the different ways to spend marketing dollars, how to make the most of each dollar you spend, and all of the potential team members you could hire. We’ll also spend some time talking about how to fundraise to reach your goals. Erin has assisted artists in raising close to half a million dollars in crowdfunding over the past 7 years, so she’s got a few tips to help you make the most of it.

CLASS TWO: Album Release Timeline
April 13th: 6pm-7:30pm

In this class we’ll walk through a strategic timeline for a release. Everything from design, distribution, hiring team members, ordering products, teasing releases, and pitching to playlists. Erin will help you break down the process into manageable steps, in an efficient and effective order. We’ll work through the release timeline spreadsheet together so you’ll feel prepared for the process.

CLASS THREE: Branding and Assets- Bios, photos, EPK, and more! 
April 20th: 6pm-7:30pm

In this class, we’ll start by talking about branding and how to nail it for your career. Then, we’ll talk about how to create assets that will further your brand. We’ll spend time looking at great artist bios, and dissect their elements. We’ll be joined by guest speaker, bio writer, and teacher at the Porch, Anna Elise Anderson. We’ll work through an EPK worksheet to make sure you are prepared to put your best foot forward.

CLASS FOUR: Album Marketing Strategies
April 27th: 6pm-7:30pm

In our final class together, we’ll talk about digital, social media, real-world, and guerrilla marketing best practices and how to apply them to your album release. We’ll work through a social media planner together and end with an overall marketing plan.

LOCATION:

We’ll be meeting at Olivia Management Headquarters in the Wedgewood Houston neighborhood of Nashville, TN. You’ll be sent the exact address upon course purchase!

There is plenty of parking in our lot, and we’ll have comfy chairs and refreshments for all.

COST:

$150 includes

• Four 90 minute classes

• All downloadable materials, spreadsheets, and worksheets listed above

• Audio recordings of each class

Light refreshments each night

PROVIDED MATERIALS:

• Album release budgeting spreadsheet

• Crowdfunding planning spreadsheet

• Album release timeline worksheet

• Asset organization spreadsheet

• EPK worksheet

• Bio samples

• Social Media Planning Calendar

• Downloadable presentations of all classes